Sturbridge offers many events throughout the year that can include local concerts, farmers markets, fun runs or the continuous interactive programming at Old Sturbridge Village.

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Pioneer Valley Wine Festival at Brimfield Winery and Cidery


Wine, Beer, Cider & Mead Tasting! Food Trucks, Live Music, Craft show and more!!

Come journey through Massachusetts wineries, craft beer, cider and mead makers all at one beautiful setting “Brimfield Auction Acres” 35 Main Street, Brimfield MA

Tasting Passport Tickets Include: Parking, Access to festival/artisans, 10 tasting experiences: Winery (Cidery or Meads) offerings up to 4-1oz pours, and/or Breweries up to 2- 3 oz pours- your choose your tasting tour!

Designated drivers or Non-wine sampling folks’ admission is only $5! Free Parking, Live Music & Access to Food & Farmers Market. * Food may be purchased at individual Food trucks. Sale for non-passport available onsite only (saving you processing fees!)

Military, Seniors and children under 12 free Non- passport entry to food festival, farmers market and live music. (non- tasting )


  • Tickets are valid for 1 DAY admission
  • You must choose a Saturday OR Sunday ticket
  • Anyone who purchases a Tasting Ticket MUST be 21+ and show a valid ID to enter the event
  • Anyone under the age of 21 MUST be accompanied by a parent or guardian
  • There is FREE admission to festival for children 15 and under, seniors, emergency personnel. (not Tasting passport)
  • No coolers, outside food or beverages will be permitted on the Festival grounds
  • The Festival will be held RAIN OR SHINE
  • All tickets to the Festival are NON-REFUNDABLE
  • Please drink responsibly & enjoy!

You are welcome to bring a lawn chair, blankets.


Brimfield Winery
35 Main Street
Brimfield, MA 01010 United States
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